The name and beer of Hacker-Pschorr dates back to the marriage of Teresia Hacker and Joseph Pschorr. Under the couple’s leadership, Hacker-Pschorr advanced to become Munich’s leading major brewery in the 18th century. Hacker-Pschorr has always done business in a sustainable and environmental manner combined with courage and innovation, that is “the heaven of the Bavarians,” a Hacker-Pschorr tradition since 1417.