In 1962, Bulmer’s began crafting Strongbow in Hereford, England. Embodying 125 years of cider-making tradition, we’re now the #1 Hard Cider brand in the world. We are the strong. The ones taking aim. And like our namesake, Richard “Strongbow” de Clare, who was legendary for his skill with the bow and arrow, we’re setting our sights and making our mark. Our cider’s crisp, refreshing taste sets the tone for the rest of the night. We’re the go-getters. The makers and doers. To us, every hour is golden.